TIMBERLAND EARTHKEEPERSBY RÆBURN II
CREATIVE CONCEPT, EXPERIENCE DESIGN, ART DIRECTION, CREATIVETECHNOLOGY PHOTOS: NEWNEWNEW STUDIO ©2022
For the today & the tomorrow outdoors, our future focused campaign stands for a better,more eco-conscious future cities where they merge with the nature.
With futuristic envisioned avatars as the main characters of the videos, we reflect the corevaluesof the new collection and direction of Timberland, through a video game aesthetic, weshowcase all of the innovative and ecological features of the collection
Through a genderless collection idea that extends to the avatars, the always ready-foreveryone concept guides the videos through a dynamic videogame menu until arriving at themain outdoor set that evoques our beliefs on a future, better world
TIMBERLAND EARTHKEEPERSBY RÆBURN II
CREATIVE CONCEPT, EXPERIENCE DESIGN, ART DIRECTION, CREATIVETECHNOLOGY PHOTOS: NEWNEWNEW STUDIO ©2022
For the today & the tomorrow outdoors, our future focused campaign stands for a better,more eco-conscious future cities where they merge with the nature.
With futuristic envisioned avatars as the main characters of the videos, we reflect the corevaluesof the new collection and direction of Timberland, through a video game aesthetic, weshowcase all of the innovative and ecological features of the collection
Through a genderless collection idea that extends to the avatars, the always ready-foreveryone concept guides the videos through a dynamic videogame menu until arriving at themain outdoor set that evoques our beliefs on a future, better world
TIMBERLAND EARTHKEEPERSBY RÆBURN
CREATIVE CONCEPT, EXPERIENCE DESIGN, ART DIRECTION, CREATIVETECHNOLOGY PHOTOS: NEWNEWNEW STUDIO ©2022
For the today & the tomorrow outdoors, our future focused campaign stands for a better,more eco-conscious future cities where they merge with the nature.
With futuristic envisioned avatars as the main characters of the videos, we reflect the corevaluesof the new collection and direction of Timberland, through a video game aesthetic, weshowcase all of the innovative and ecological features of the collection
Through a genderless collection idea that extends to the avatars, the always ready-foreveryone concept guides the videos through a dynamic videogame menu until arriving at themain outdoor set that evoques our beliefs on a future, better world
TIMBERLAND EARTHKEEPERSBY RÆBURN
CREATIVE CONCEPT, EXPERIENCE DESIGN, ART DIRECTION, CREATIVETECHNOLOGY PHOTOS: NEWNEWNEW STUDIO ©2022
For the today & the tomorrow outdoors, our future focused campaign stands for a better,more eco-conscious future cities where they merge with the nature.
With futuristic envisioned avatars as the main characters of the videos, we reflect the corevaluesof the new collection and direction of Timberland, through a video game aesthetic, weshowcase all of the innovative and ecological features of the collection
Through a genderless collection idea that extends to the avatars, the always ready-foreveryone concept guides the videos through a dynamic videogame menu until arriving at themain outdoor set that evoques our beliefs on a future, better world
PARLEY THE FUTURE OF WATER
CREATIVE CONCEPT, EXPERIENCE DESIGN, ART DIRECTION, CREATIVETECHNOLOGY PHOTOS: NEWNEWNEW STUDIO ©2021
For the Parley & Brita filter of the future concept, we developed a clip narrated byAmerican marine biologist Sylvia Earle. Featuring strong visuals related to thetechnology Brita proposes to develop the video poetically proposes a Future of Water.
PARLEY THE FUTURE OF WATER
CREATIVE CONCEPT, EXPERIENCE DESIGN, ART DIRECTION, CREATIVETECHNOLOGY PHOTOS: NEWNEWNEW STUDIO ©2021
For the Parley & Brita filter of the future concept, we developed a clip narrated byAmerican marine biologist Sylvia Earle. Featuring strong visuals related to thetechnology Brita proposes to develop the video poetically proposes a Future of Water.